Together with global research firm GWI, CarGurus is creating a car buyer trust index, to build on the critical role that trust plays in such a major purchase.
In this webinar, car dealers will learn:
• How much do consumers trust the car industry in general?
• How much do consumers trust specific car brands?
• What role does trust play along the car purchase journey.
• How much do consumers trust car supermarkets/franchises/ dealers/ independents?
• How much do consumers trust the government/trade bodies/councils?
Our speaker is James Drake, Senior Manager, PR & Communications UK at CarGurus.
The webinar is sponsored by CarGurus and hosted by AM.
Chairing the webinar will be AM editor Tim Rose.
Webinar recording
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