Fords of Winsford
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Retailing 18 AugUnderstanding barriers to electric car ownership helped the EV Dealership of the Year winner FOW
The winner of the 2023 AM Award for EV Dealership of the Year, FOW Car Supermarket, has adapted its strategy to optimise the sale of electric vehicles (EVs), both digitally and instore.
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Dealer profiles 28 JulHow car supermarket group FOW won Independent Dealer of the Year
The breadth of transformation undertaken by FOW Car Supermarket during 2022 resulted in a winning entry for the 2023 AM Awards.
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Car Dealer News 12 JunFOW Car Supermarket picks Optimus for home charger rollout
AM’s EV Dealership of the year, FOW Car Supermarket, has partnered with Go Zero Charge to offer its Optimus home charger to customers.
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Latest News 30 MayThe 2023 AM Awards Special: read here why they won
Welcome to our special report focused on the winners of the 2023 AM Awards. Find out who won what, and why, on the pages of this special digital publication.
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Car Dealer News 12 May
Online experience win for FOW Fords of Winsford at 2022 AM Awards
The 2022 AM Awards winner of Online Consumer Experience of the Year – Independent Dealer – is the used car supermarket group Fords of Winsford, now known as FOW. Frosts Cars was highly commended.
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News 24 JanFirefighters tackle blaze in Fords of Winsford workshop
Ford of Winsford remains “open for business” after firefighters rushed to extinguish a blaze in the workshop of its used car supermarket site.
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Car Dealer News 19 JunFords of Winsford joins RAC Dealer Network
Car supermarket Fords of Winsford is the latest business to join the RAC Dealer Network.
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Car Dealer News 7 May
Watch: Fords of Winsford celebrates 60th anniversary with TV ad campaign
To celebrate its 60th birthday, Fords of Winsford has produced a new 30 second TV and radio campaign for ITV Granada.
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Digital Marketing 15 NovMillennials are 'ready to buy their next car online' - research
The youngest drivers are ready to buy their next car online according to a survey of 1,500 UK motorists.
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Latest News 12 SepAutomotive Management Live: How dealers must change their marketing culture
Fords of Winsford group marketing manager Nathan Quayle will reveal how data analytics helped drive the business’ online strategy when he takes to the stage at Automotive Management Live.
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