inside LANVIN's madison avenue flagship by bernard dubois

lanvin madison avenue flagship opens in new york city

LANVIN opens the doors to its new flagship boutique at 855 Madison Avenue in New York City‘s Upper East Side. Developed by Bernard Dubois Architects, the concept and design introduce a bold new retail architecture for the oldest continually-operating French couture house. Widely known for his rigorous, neo-modernist aesthetic and possessing a controlled sense of drama, Bernard Dubois has drawn inspiration from the Neoclassical and Art Deco movements— two periods integral to LANVIN’s fashion heritage. Upon entering the flagship, elements of classical architecture such as enfilades, symmetries, columns, and architraves appear carefully interpreted throughout.

all images courtesy LANVIN

bernard dubois pairs neoclassicism, art deco & velvety textures

Ornamentation inside the LANVIN Madison Avenue Flagship is spare and precise. Furniture and custom fixtures comprise Bernard Dubois’ design and a curation of objects from the house archive and select design galleries. Materials including oxidized and hammered brass, limestone, marmorino, and beige velvet create a rich panoply of textures across a restrained tonal palette. The Neoclassical-Art Deco concept echoes the works of architects Auguste Perret and Eckart Muthesius, simultaneously delivering a singular sophistication to the space’s physical and immaterial dimensions.

The new LANVIN Madison Avenue flagship will house women’s and men’s ready-to-wear, accessories, footwear, and LANVIN Lab. Meanwhile, a private salon dedicated to formal and occasion dressing debuts with the boutique opening and the upcoming autumn introduction of Edition Soir, a new perennial capsule dedicated to cocktail and evening attire, the stylistic spine of the Maison. Over the next year, the fashion house will amplify its retail operations with boutique openings in Riyadh, Saudi Arabia, Costa Mesa’s South Coast Plaza, and Bal Harbour Shops, Florida.

Bernard Dubois draws inspiration from Neoclassical and Art Deco aesthetics