marketing & data
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Supplier News 1 Feb
Guinness Six Nations coverage gets backing of used car firm Motorway
ITV's coverage of the Guinness Six Nations rugby union tournament will again be sponsored by used car marketplace Motorway, for the third consecutive year.
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Digital Marketing 22 JanŠkoda kicks off 2024 with Chelsea Women's partnership
Škoda UK is teaming up with Chelsea Women to boost engagement with female audiences and showcase the brand’s range of cars.
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Technology 22 DecA unified digital and EV ecosystem for car dealers
An AM Live session featuring Raj Lyons Chohan, chief executive of Affinity EV, and panellists Andrew Mouat, head of smart mobility at Scottish Power, Euan Cameron, marketing director for Peter Vardy, and Jacqui Barker, global OEM director for Keyloop, shared their insights on the challenges, opportunities and strategies for delivering an enhanced EV customer experience.
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Supplier News 13 DecAuto Trader to boost marketing investment by 23% in Q1
Auto Trader is increasing its marketing investment by 23% year-on-year in Q1 next year as part of a push to reach more UK adults.
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Latest News 5 DecHow can dealers identify revenue and performance wins in a cooling market?
It’s time for dealers to maximise all revenue opportunities by focusing on the basics – and using all the data available.
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Latest News 4 DecAgency model can present plenty of sales opportunties - but ensure your data is accurate
Be quick, accurate and timely with your customer communications and ensure your data is accurate, and the agency model can provide plenty of dealer sales opportunities.
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Manufacturer 22 NovToyota Hilux advert was environmentally "irresponsible", watchdog rules
Facebook advertising showing Toyota Hilux four-wheel drive pick-up trucks crossing desert and plains similarly to a herd of wildebeest has been deemed socially unacceptable by the Advertising Standards Authority.
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Manufacturer 21 NovVolkswagen invests in tools to help first time EV buyers
Volkswagen is enhancing its website with a series of online tools aimed squarely at those considering their first electric vehicle (EV, plus a new library of bite-sized videos for VW drivers who use YouTube.
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Market Insight 13 NovIncentives and new car discounts: Carmakers working harder to shore up UK market share
Rapid growth in fleet segment new car sales is a sign of carmakers' return to their traditional habits of large volume incentives and increased supply to car rental companies.
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Market Insight 26 OctPrice negotiations biggest worry for car buyers, finds eBay Motors Group
Negotiating a fair price is the biggest worry buyers face when purchasing a car, according to eBay Motors Group’s latest Consumer Insight Panel findings.
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Aftersales 11 SepHalfords strikes at franchised networks with 'Dealer Or No Dealer' marketing campaign
Cycling and motoring chain Halfords is telling motorists they may be paying "over the odds for repairs" and they should use its services with no fear of affecting their car's manufacturer warranty.
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Digital marketing 6 SepThe FCA could crack down on social media “wild west” with finance risk warning labels
The Financial Conduct Authority wants to reduce the risks of finance promotions on social media. AM examines what it means for motor retailers' marketing.
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Supplier News 23 Augcarwow platform to boost dealer 73-plate new car sales campaigns
online marketplace carwow is launching a new campaign to boost retailers’ new car sales efforts during the crucial September plate-change month.
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Dealer profiles 7 AugA good deal, better, certainly delivered for Lookers car dealerships
In 2022 Lookers launched its first major multi-channel brand marketing campaign in more than five years, which the AM Awards judges voted to be the winner of the Marketing Strategy of the Year trophy at the 2023 AM Awards.
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Digital Marketing 19 JulAuto Trader highlights 1,500 highest rated automotive retailers in the UK
Auto Trader is showcasing 1,500 of the top automotive retailers on its marketplace in the UK with its new Highly Rated 2023 initiative.
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Used Cars 5 JulUsed car prices accelerating at fastest rate in eight months
Average used car prices increased by 3.2% in June to £17,756, rising at the fastest rate in eight months, according to the latest data from Auto Trader.
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Manufacturer 28 JunToyota and Hyundai "misleading" EV charging claims criticised by advert watchdog
The UK national sales companies of carmakers Toyota and Hyundai have been warned by the Advertising Standards Authority for making marketing claims about the rapid charging capability of electric vehicles which it has ruled as "misleading".
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Car Dealer News 25 MayCar dealers price drop adverts could be misleading, regulator finds
The advertising watchdog has censured Marshall Motor Group with a ruling that could have implications for all car dealers advertising used cars with a price drop.
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Digital Marketing 16 MayHyundai flexes marketing power for Ioniq 6 with new Spider-Man film
Hyundai is further boosting its brand awareness by featuring its Ioniq vehicles and mobility concepts as part of the new Spider-Man film.
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Used Cars 10 MayUsed EVs post fastest growth as market recovers in Q1, says SMMT
The UK’s used car market rallied with 4.1% growth in Q1 and EVs were the fastest growing sector, up by 56.5%, according to the latest data from the SMMT.
