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What the motor trade can learn from low-cost airlines
Keep costs low, utilisation high and manage buyer expectations, former BMI Baby MD David Bryon told the AM Executive Breakfast Club.
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The differences between new and used car buyers
Data on consumers’ preference for finance, part-exchanging and even how quickly they choose can help car dealers influence change.
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Car dealers must celebrate what they are good at, says Marks and Spencer customer service chief
Car dealers need to break down customer service into product, environment and service and then get the balance right, says Jo Moran, M&S customer service head
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Free breakfasts to foreign rescues - 10 amazing things dealers do for customers
Automotive Management quizzed car dealers to find out how they make their customers feel extra-special.
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‘Make the basics brilliant, then add magic touches’, car dealers advised
Sales is as much about the person as the product, former Virgin Airlines’ crew boss Linda Moir told the AM Executive Breakfast Club
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'Omnichannel is the route to success' - Sean Meehan, Boots
Car dealers need to balance consumer’s physical and digital expectations in order to strive ahead in an increasingly competitive market and crowded cyberspace, according to Sean Meehan, social media marketing manager, at leading High Street pharmacy-led health and beauty retailer Boots.
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How Lean thinking can increase your dealership's efficiency
Lean thinking can double a service department’s efficiency, delegates at the AM Aftersales Executive Club heard, but it is not for the faint-hearted.
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Car dealers need a mix of online and offline marketing
Digital is growing fast, but car dealers should not forget traditional marketing methods
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How Audi UK builds the perfect customer profile
Analysing data from its customers enables Audi UK to predict whether they will replace or retain a car, says head of marketing Nick Ratcliffe, allowing the manufacturer to tailor its marketing to match
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Make time for creative thinking in your business
Creative thinking is essential for success car dealers must set time set aside for it, lecturer and author James Bannerman told the latest AM Executive Breakfast Club
