Nissan tempts marketing expert with Heycar, Auto Trader, RCI experience 

Fiona Mackay has joined Nissan GB as its new marketing director, tasked with leading its marketing transformation in the UK as it accelerates towards becoming an all-EV brand by 2030.

The car company said Mackay brings a wealth of previous experience leading large teams through complex organisational change across a variety of roles in OEM product, brand and marketing. She has joined Nissan from Auto Trader, where she spent three years as director of automotive finance, and she had previously spent two years as marketing director at Nissan’s finance partner, RCI.

“This is a fantastic opportunity to join a really dynamic company that dares to do things differently and has ambitious plans for the future,” she said.

“The automotive industry is experiencing rapid evolution, whether that be in electrification, evolving consumer needs or digital transformation, so a chance to lead that change and positively influence people’s perceptions of electric vehicles with one of the market leaders is irresistible.”

Andrew Humberstone, managing director of Nissan GB, added: “I’m delighted to welcome Fiona to our team and look forward to working with her on a variety of exciting projects.

“Her combination of expertise and experience in automotive sales, marketing and the financial sectors will be a real asset to our organisation as we embrace the changes taking place in our industry and drive our business forwards to future success.”