Digital marketing
From social media to GDPR, AM's digital marketing section holds key news and insight into this growing facet of franchised and independent dealers' marketing strategies.
Digital marketing News
- Vanarama founder set for new venture
- Executive View: Our jobs are under threat from AI. But not yet.
- Digital tools vital in managing likely spike in seasonal activity
- Carwow readies for future growth with global rebrand
- Santander chooses Dealer Auction Remarketing for MG digital strategy
- CitNOW integrated into My BMW, Mini App customer communication
- UKT360 launches ‘game-changing’ AIVO360 for used car digital imagery
- Keyloop to support OEMs enter new markets at pace
- Hertz partners with Dealer Auction on remarketing
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Small changes drove customer experience success at Jardine Motors Group
Amber Andrews, digital marketing manager at Jardine Motors Group, has revealed the small changes dealerships can make to enhance their online presence.
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The FCA could crack down on social media “wild west” with finance risk warning labels
The Financial Conduct Authority wants to reduce the risks of finance promotions on social media. AM examines what it means for motor retailers' marketing.
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News insight: car dealers' data obsession has cybercriminals circling
Car retailers have been told “there is no silver bullet” in the fight to avoid potentially devastating data-grabbing cyberattacks as high-profile AM100 businesses continue to recover from hits on their digital systems.
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Q&A: 10 minutes with... Carwow chief executive James Hind
A decade after its launch into the UK car retail sector, carwow co-founder and chief executive James Hind has reflected on the road that led to an "exciting new growth phase".
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How is online retail affecting the role of car dealership business managers?
The role of the car dealership’s business manager is evolving – and digitalisation is playing its part in that change.
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Have 'traditional' car retailers disrupted online operators like Cazoo and Carzam?
Has the online used car retail bubble burst or have the UK’s established car retailers’ disrupted disruptors like Cazoo and Carzam with their ability to evolve and adapt to cater for the digital car buyer?
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Omnichannel car retail: six areas where customer experience is being 're-shaped'
As the car retail sector becomes increasing digital-savvy, AM's Debbie Kirlew took a look at six key areas where strides are being made towards a true omnichannel customer journey.
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Are part-exchanges keeping pace with car retail's omnichannel customer journey?
There are now more avenues for car dealerships to sell their vehicles than ever before but has the part-exchange process truly embraced the transparency of a truly omnichannel customer journey?
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Omnichannel car retail: Is this the end of the showroom haggle?
Automotive retailers were obliged to accelerate their omnichannel retail plans in response to the COVID-19 pandemic, but another by-product of this development has been the demise of the haggle.
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Car retailers' aftersales retention relies on well-maintained customer data
Accurate customer data has always been important, but the COVID-19 pandemic has created a problem that could be losing service departments tens of thousands of pounds of potential profits each quarter.
