GWM ORA has launched its new naming convention on the back of a wider brand strategy shake up.
The brand’s first model, previously known as ORA Funky Cat, will now be renamed as ORA 03 which will be available in two trim levels: PURE+ and PRO+.
New ORA 03 colours now include a metallic moonlight white paint option with a contrasting starry black roof. The brand will be exhibiting the ORA 03 and the new colour options at ‘Everything Electric’, GWM ORA’s first UK event of 2024 from the 28-30 March.
To support the launch of the brand’s new product naming convention, GWM ORA is offering customers a 0% APR finance offer on its PURE+ variant of ORA 03. Available from £228 a month, the entry level ORA 03 PURE+ comes equipped with a high level of specification as standard including: wireless phone charging, facial recognition, electric front seats, app integration and ‘Hello ORA’ intelligent voice assistance.
ORA 03 PRO+ offers an upgraded 260-mile WLTP range with an enhanced level of comfort features. Available from £298 a month, features include heated, cooled and massage front seats, heated steering-wheel, panoramic sunroof, powered gesture tailgate, rear privacy glass and advanced automatic parking assistance.
In 2024, GWM ORA said it will launch additional variants of ORA 03, including a sport inspired GT variant as well as its ORA 07 premium saloon.
GWM ORA now has 30 points of representation across the UK and 16 retail partners and plans to expand its retail network through current and new partners, aiming to open one new site a month on average.
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