AM Online

State-of-the-art facelift for City West Country's Exeter showroom

City West Country's Mercedes-Benz showroom in Exeter has received a state-of-the-art facelift following a four-month renovation.

The refurbishment includes an expanded showroom allowing for more room to showcase new models and also enhances the customer’s car-buying experience.

As well as a new refreshment area, merchandise displays, showroom audio, an interactive touch table, two 65-inch displays, and two video walls to showcase the latest models from Mercedes-Benz there is a business area that allows customers to work should they need to.

The staff offices and MOT bay have also received an upgrade with the Class 7 MOT bay now including a 5.7-metre ramp.

An extended ramp allows technicians to MOT larger vehicles such as the Mercedes-Benz GLS, Mercedes-Benz Vito, and Mercedes-Benz Marco Polo.

Mike Wickins, managing director of City West Country, said: “The recent facelift of our showroom has mirrored the creative processes of our car manufacturers, incorporating what the Mercedes-Benz brand is all about. With this in mind, we are thrilled to be able to welcome customers to our new hospitality area, where they will receive the Mercedes-Benz standard of service from our talented Star Experts in our top-of-the-range showroom.”

Adjacent to the Mercedes-Benz showroom is the new GWM ORA South West showroom which has also undergone a renovation. The refurbishment included an expansion from 50 sq ft to 200 sq ft. to accommodate the newest cars and a hospitality area.

Also included in the facelift is the smart area, where the latest new smart #1, and the inbound smart #3will be displayed.

2024 AM Awards

2024 AM Awards - enter today

AM Awards 2024 - enter now 

The AM Awards are known for their commitment to rewarding excellence and achievement across every aspect of the motor retailing industry from individual contributions to those teams and businesses that go above and beyond.  

After two sell-out years, the AM Awards are back with new categories and new opportunities for motor retailers, manufacturers and suppliers to enjoy the huge benefits that go with winning and being shortlisted.

You can showcase your success to your peers, customers and stakeholders whilst heightening your business profile and improving staff motivation, as well as potentially giving your own career a boost. All it takes is a small amount of your time!

Don’t miss this opportunity to be recognised as a leader in your industry and join us for a night of celebration and networking at the Park Plaza

 

ENTER TODAY

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment

Comments

No comments have been made yet.