AM Online

Vertu strengthens South West presence with Rowes acquisition

Vertu strengthens South West presence with Rowes acquisition

Vertu Motors has strengthened its presence in the South West with the acquisition of Honda franchisee Rowes Garage.

The business with sites in Plymouth, Plymstock and Truro will be rebranded to trade under the Vertu Motors and Bristol Street Motors brands immediately.

Rowes which has been trading for more than 90 years also operates a Suzuki franchised outlet in Plymouth which will continue to operate as a used car outlet and Suzuki authorised repairer which will be refranchised. 

This latest acquisition follows the integration of Helston Garages in December 2022 and takes the number of dealerships operated by the group in the South West to 34.

This is the first time the group has operated in the Devon city of Plymouth and cements the group’s position as Honda’s largest retail partner in the UK with 17 dealerships.

Robert Forrester, chief executive of Vertu Motors, said: “I am delighted to deliver further expansion for the group in the South West of England following the successful Helston acquisition. The long standing successful Rowes business is a great addition to the group’s 14 existing Honda sales outlets and increases our presence in the South West where we will operate 34 outlets.”

The latest AM industry special issue

Dealers vote for their top suppliers

The results of the 2024 AM Dealer Recommended research

More than 20 motor retail industry suppliers have been endorsed by UK automotive retail leaders.

The dealer recommended programme is intended to provide UK motor retailers with an understanding of the supppliers that are most trusted by their peers, with an aim to help shape and inform their knowledge of their preferred targets when revising their partnerships with industry suppliers.

 

Read now

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment

Comments

No comments have been made yet.