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HR Owen: Email, events and enticing the 21st-century customer
HR Owen marketing director Chris Harris explains how the UK’s largest luxury and supercar dealer mixes events, email and CRM software to entice and analyse potential customers.
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How Holdcroft Group built its award-winning fleet business from scratch
Holdcroft Group, the winner of the AM Award for Best Fleet Dealer, explains how it has built a successful and standalone corporate sales business.
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How daily targets led Rybrook Warwick BMW to global aftersales success
Daily targets and a focus on every individual have driven Rybrook Warwick BMW, the AM Awards winner for Excellence in Aftersales, to global success.
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Marshall Motor Group's new five-year plan is all about the customer, says CEO Daksh Gupta
Marshall Motor Group's focus is on the customer experience now its expansion drive is over, says chief exeutive Daksh Gupta.
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Why Williams Automobiles ditched the franchised dealer model for Morgans
Fed up with “ridiculous” volume demands, Williams Automobiles abandoned its franchised dealerships and is carving a future with Morgan sports cars.
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Face to face: Why delivering the right customer experience comes before dealer sales at Hatfields
Hatfields managing director Gareth Williams won’t let customer experience suffer as his dealer group ramps up sales.
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Face to Face: how serving every market sector is giving Arbury Motor Group its edge
Managing director David Stenning says attention to detail and an emphasis on serving all market sectors is giving Arbury Motor Group a competitive edge
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Face to face: Wessex Garages – using video to build trust and transparency
Under managing director Keith Brock, the Wessex Garages dealer group has embraced video to build customer trust and show transparency.
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Group 1 Automotive's Chris Hayden on what UK dealers can learn from the US
Chris Hayden, Group 1 Automotive CEO of UK operations, plans to use his UK experience and lessons from the US to steer this growing dealer group
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Face to Face: For John Banks Group it’s all about the customer, on two wheels or four
How the high-achieving Honda and Suzuki dealer, John Banks Group, is fitter post-recession