-
Which is the best car marketing website in an increasingly crowded market?
AM looks at the explosion in different online automotive offerings available in the UK and explores how this very crowded marketplace is affecting retailers.
-
Carmakers' e-commerce has hurdles to overcome
New decade heralds a new approach but lack of standardisation could pose problems
-
Five steps to successful e-commerce
How close is the industry to a fully-functioning online buying process? These keys may help speed it along.
-
Online reputation management companies are having a good year
As more consumers go online to research their vehicles, a good digital name has never been more important for car dealers and manufacturers
-
How digital marketing keeps the buyers coming back
Automotive digital marketing companies provide their latest updates, product releases and contract wins
-
Telephone still a vital contact point for car customers
Study has shown that sales conversions by phone outstrip those on email by a factor of four to one
-
Digital tools for new car sales
Dealers and manufacturers can avail of a growing toolkit to keep pace with changing technology and consumer behaviour
-
Social media: car dealer dos and don'ts
Every digital marketer has a list of what car dealers should and should not do on social media. AM assembles the most common advice
-
Should you hire a data protection officer under the GDPR?
Appointing a data protection officer makes sense for bigger dealer groups, say experts and industry figures
-
Get third-party data transfer right under GDPR
Under the new GDPR data legislation, dealers and manufacturers will have to make big changes to how they share customer information with third parties.