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The essential elements of a great automotive retail website
Dealers need the right digital mix to engage customers from the research stage to the sale and beyond.
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Web firms responsive to dealers’ digital demands
Dealers’ and manufacturers’ calls for user-friendly websites that work on all platforms are boosting business for digital marketing companies.
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How car dealers can build a better website
A poor online experience could be driving your customers to other car dealerships.
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Competition is the mother of invention in online classifieds
Online classified firms are coming up with more creative ways to attract car buyers and dealers
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Why car dealers need a new breed of marketing hero
Digital technology has changed forever how car dealers communicate with buyers and marketers need a new breed of tech-savvy superhero to help integrate their efforts.
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How much of a carmaker’s marketing really matters?
The ‘digital explosion’ has changed marketing forever, but television still offers the best bang for car dealers, say marketers
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Online exclusive: VW boss reveals plans for 'bricks and clicks' network strategy
Blended retailing is the title of a concept being used by Volkswagen UK in its dealer network that accepts the digitisation of the sales process and the attention given by all retailers to everything ‘e’, but doesn’t assume the traditional face-to-face contact in the showroom and sales staff with encyclopaedic knowledge of the brand is redundant.
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The car dealer's 21st-century marketing toolkit
The key technology, products and channels that will support dealers’ new and used car marketing and longer-term customer relationship strategy
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Why a minute of video is worth 1.8 million words
Google’s Hugh Dickerson offers car manufacturers and dealers his tips for online video success.
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Ridgeway on CRM: 'an up-to-date database is the lifeblood of our business'
One of the 20 largest motor retail groups in the UK with dealerships across the middle and South of England, Ridgeway utilises a number of CRM strategies
