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Car dealers cannot afford to let a bad showroom experience derail their digital strategy
Car dealers have to make the customer's transition from the digital world to the physical showroom as smooth as possible
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How car dealers can hook customers online
Car dealers need to get consumers to their websites and keep them there
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How Essex Auto Group increased web traffic by 25%
Essex Auto Group (EAG) has seen a 25% year-on-year increase in online visitors after re-launching its website at the end of 2012
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Digital consumer trends - don’t let car customers leave you behind online
As more of the car-buying process moves online, car dealers must be aware of the trends in mobile websites, videos, live chat, independent reviews and real-time service booking
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Get better leads for less money with tactical marketing
Modern car dealers need an integrated online strategy
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Is your car dealership ready for augmented reality?
Audi, Seat and Mercedes-Benz have all used augmented reality on their cars. AM looks at whether the technology can help franchised dealers to sell more.
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How car dealers can improve their digital marketing in 2014
We look at the impact that changes to some car dealers' digital marketing strategies have had in the past 12 months.
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How car dealers can keep a shrinking sales window open
As car customers research more online, car dealers need a plan to exploit ever fewer sales opportunities
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How franchised dealers can give their online critics a five-star response
How franchised dealers can turn online reviews into a positive for business.