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How to prepare your dealerships for the GDPR deadline
Solicitors address franchised dealers’ biggest worries about the forthcoming General Data Protection Regulation.
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Car dealers and digital selling: Highlights from Automotive Management Live
Visiting dealers attended AML Masterclasses on Websites & Digital, Social Media, Live Chat, Video and Customer Reviews.
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GDPR – data is at the core of car dealers’ concerns for 2018
GDPR was the stand-out topic at this year's Automotive Management Live
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Why car dealers cannot ignore the threat of the GDPR
Breaching the GDPR data protection law coming into force in May could cost UK car dealers up to £17.5m or 4% of global turnover. They need to get ready now.
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GDPR: What have car dealers and manufacturers done to protect customer data?
AM speaks with dealers and manufacturers to see what steps they have taken to prepare for GDPR.
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GDPR: How to use your company data safely
The GDPR gives dealers a chance to review how they handle information in every area of their business, not just those affected by the new data legislation.
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Customer reviews can be an early warning system for car dealers
Online reviews give your business the opportunity to promote its areas of excellence and to fix any areas where customers find it lacking.
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Hit the right targets with your marketing budget
Targeting specific types of customer with specific deals saves time and money and boosts conversion rates. We ask dealers how they aim their marketing budgets
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How to run an effective digital department
Getting the right people behind your dealerships’ online operations is vital to stay ahead of the competition
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What will automotive websites offer in 2020?
The pace of change in online technology is frenetic and dealers need to start thinking now about how they want their site to look in four or five years’ time.